Online Marketing Strategy
Through Data-Driven Planning
Create a Winning Online Marketing Strategy
& Ignite Your Sales Growth
We assist you in defining the optimal marketing direction and discipline, enabling your teams to proactively maintain a clear action plan and harness the full potential of highly effective tools. Let's elevate your digital strategy for unmatched success.
Your Online Marketing Strategy
Implement Your Next Business Growth the Right Way
Sharpen your sights and clearly define your business goals with CiiAction’s marketing strategy packages.
Looking to expand your market, launch a new product, or restructure your growth? CiiAction Marketing team will work with you to create the right online marketing strategy – We will work directly with you to assess your current marketing mix, and carefully craft a new strategy that will advance your current marketing approach. Then we will build a custom marketing strategy that will maximize your business’ outreach, and increase revenues and profitability.
Fuel Your Business Growth
Unlock the Potential of Your Online Presence with CiiAction's Expert Guidance.
Are you ready to craft your marketing direction, ignite your online presence, and drive exceptional results? Let's start this transformative journey together and fuel your business growth with precision and purpose.
Online Marketing Strategy in Action
Build A Strategic Framework For your Marketing Tactics.
Our Main Procedure for creating your online strategy
1- Internal and External Assessment:
- Identify your marketing position — define your short-term and long-term marketing and sales objectives. Define your market opportunity/threats research, competitive intelligence, strategic positioning, brand perception, consumer insights, key audience analysis, and prioritization research.
- Online Presence Audit – Assess all online networks, used content/keywords, SEO, local SEO, business reputation, social medial channels, online reputation, etc.
- Online Marketing Assessment – assess current digital marketing team and activities.
- Business Analysis — a comprehensive assessment of your customer needs, digital marketing effectiveness, and your marketing department.
2- Strategy Formulation: Our consultants use a data-driven approach to evaluate where you are now, plan your journey to grow your business, set up objectives, and prioritize actions and improvements.
- Positioning and Messaging: Determine how you want your brand to be perceived online. Craft a unique value proposition and messaging that sets you apart from competitors.
- Channel Selection: Choose the most appropriate online channels (e.g., social media, email marketing, SEO, content marketing, paid advertising) based on your audience and goals.
- Content Strategy: Develop a plan for creating and distributing relevant and valuable content across chosen channels to engage and educate your audience.
- Budget Allocation: Allocate a budget for your online marketing efforts, considering the costs associated with each chosen channel and strategy.
- Recommendations: Channels, platforms, activities, buyer personas, campaigns, and projects/campaigns to be executed. The result is a clear, actionable plan of your budget, tactics, and effective timelines.
3- Strategy Creation:
Content Creation: Develop high-quality content, including articles, videos, graphics, and other assets, aligning with your content strategy.
Campaign Planning: Plan specific online marketing campaigns, such as product launches, promotions, or seasonal events, and create a timeline for execution.
SEO Optimization: Optimize your website and content for search engines to improve organic visibility and drive traffic.
Ad Campaign Setup: If using paid advertising, set up and launch ad campaigns on platforms like Google Ads or social media advertising.
Social Media Posting: Develop a content calendar for social media and regularly post engaging content to build and nurture your online community.
Email Marketing: Create and send targeted email campaigns to your subscriber list, nurturing leads and retaining customers.
Monitoring and Analytics: Implement tracking tools to monitor the performance of your online strategy. Analyze data to make informed adjustments and optimizations.
Regular Review and Iteration: Continuously review your strategy’s effectiveness and adjust it as needed based on key performance indicators (KPIs) and changing market conditions.
Supercharge Your Growth with Our Online Marketing Services
Boost your brand, visibility, and competitive edge with our full support.
Our Online Marketing Services include:
- Build and increase brand awareness and online presence using the 6 key online marketing techniques which will drive visits to your site.
- Audit, plan and implement your digital marketing campaigns and tactics. Digital marketing campaigns include the creation of media, content, and landing pages
- Encourage interactions on your website or social media to help you generate leads for future
- Social media marketing ads and campaigns
- Special event planning — help your team organize info sessions, webinars, press conferences, grand openings, trade shows, and product launches
- Internal communications and employee engagement programs
- Influencer seeding
- Word of mouth marketing campaigns
- build effective end-to-end marketing and sales pipeline.
- Existing customers campaigns – increase sales from existing customers by improving personalized communications using the web, email, and social media marketing.
Ready for your Business Growth Strategy?
After assessing your goals, we will collaboratively craft your online strategy and assist your team in implementing growth-driven marketing tactics for sustained success.