1- Internal and External Assessment:

• Identify your marketing position — define your short-term and long-term marketing and sales objectives. Define your market opportunity/threats research, competitive intelligence, strategic positioning, brand perception, consumer insights, key audience analysis, and prioritization research.
• Online Presence Audit – Assess all online networks, used content/keywords, SEO, local SEO, business reputation, social medial channels, online reputation, etc.
• Online Marketing Assessment – assess current digital marketing team and activities.
• Business Analysis — a comprehensive assessment of your customer needs, digital marketing effectiveness, and your marketing department.

2- Strategy Formulation: Our consultants use a data-driven approach to evaluate where you are now, plan your journey to grow your business, set up objectives, and prioritize actions and improvements.

• Positioning and Messaging: Determine how you want your brand to be perceived online. Craft a unique value proposition and messaging that sets you apart from competitors.
• Channel Selection: Choose the most appropriate online channels (e.g., social media, email marketing, SEO, content marketing, paid advertising) based on your audience and goals.
• Content Strategy: Develop a plan for creating and distributing relevant and valuable content across chosen channels to engage and educate your audience.
• Budget Allocation: Allocate a budget for your online marketing efforts, considering the costs associated with each chosen channel and strategy.
• Recommendations: Channels, platforms, activities, buyer personas, campaigns, and projects/campaigns to be executed. The result is a clear, actionable plan of your budget, tactics, and effective timelines.