To start with, having an effective growth strategy is very important for your small business’ success. It helps you develop your strength, resolve your issues, and meet the market’s needs. To create your growth marketing strategy, you’ll need to elucidate your target customers, customer journeys, value proposition, key performance indicators (KPIs), and key growth actions to work on growth all the time. The growth strategy will act as your continual growth roadmap, which, will make you and your staff continually focus on optimizing your funnel and achieving sustainable and measurable growth.

Make sure that your ideal customers (buyer personas) and their journeys are clearly described so that you can understand your customers and their needs, improve conversion rates, and ultimately grow buyers into loyal brand advocates. Define your value proposition and make sure it clearly shows how your products/services are adding better value or solving better a problem for the customers.

With defining customers and products/services, you need also to set what you can achieve by defining and prioritizing your marketing objectives with specific KPIs. For each objective, list the corresponding growth actions. Examples of growth actions include; selling online, expanding into new locations; implementing marketing automation to improve customer acquisition rates, and introducing new products and/or services. when executing these actions, make sure to track the results at short intervals, and accordingly conduct the right corrective actions.