Although inbound marketing is not quite new, only a few realtors adopt it. Inbound marketing makes your customer acquisition more efficient. It focuses on attracting prospects who are more relevant to the offered services/products by crafting end-to-end processes and content tailored to them. So, how do we apply inbound marketing in the real estate industry?

Design Your Potential Customers’ Journey

Before anything, identify your target market and define your customer personas accurately. Then, think of all logical steps home buyers and sellers would take from visiting your media networks and engaging with your team to deal closing and beyond.  For every step, set your inbound marketing objectives, outline the right actions, and define the triggers that qualify every customer to the next step. 

Create valuable and relevant content that attracts your potential home buyers and sellers 

Subsequently, you need to build your content strategy. It should be relevant to your brand and customers and aligned with your customer’s journey. Content should be valuable and of high quality to attract the right leads to your website and active social networks. Your website must contain the core content that people may need for decision making such as property listings and geographic information, and other related information. Finally, drive more results by creating a blog that includes relevant topics. Make sure that your blog expresses your brand and builds more credibility as well as encourages your audience to start a conversation.

Engagement and Lead Nurturing Processes 

After attraction, you then need to apply your engagement steps in which your potential clients need to be informed, educated, and excited about your services and listings. Engaging with your clients, you definitely need to be a good listener, understand well their needs, and genuinely help them to take the right decision. As it’s a big investment, you need to build a more personalized and longer relationship helping them to buy. If they are satisfied they become your loyal customers and even your brand ambassadors.

It’s important to ensure that the flow of the entire process is straight, smooth, scenic, and most importantly, continually improved. Finally, to facilitate and control the processes, your team needs to be equipped with the right tools and technology such as marketing automation tools and CRM.