What are the Top Digital Marketing Trends Of 2021?
To date, digital marketing and advertising trends for 2021 seem to revolve around two different but almost contradictory theories. The first one concerns tailoring content to match the individual and addressing the real issues for more private involvement. The second one is more about fine-tuning the behind-the-scenes areas such as search engine optimization (SEO) and the way in which you build campaigns–the nitty-gritty that your satisfied clients do not see.
This article will cover 5 of the most popular digital marketing trends of 2021 and provide you with a head-start on your competitors. Read on for more.
It is a known fact that live video streaming is leading over the last three years, which will be more prevalent in the next decade. Now all the social media platforms have this option available of live streaming, and people are using it, and they love to live stream what they have on their mind and offer tips. Here is the data by HubSpot marketing services:
- 1 billion hours of live video have been watched in the last year
- 82% of the internet users are going to be streaming live by 2021
- The prediction is that live video streaming is going to hit around $185 billion
These numbers are enough to tell you how much people will use this live streaming option and how important it is.
Do you know what the most notable perk of live streaming is?
- No learning is required to do a live stream!
- You will not need any script or any production required for the talk; all you need to do is hit the record button and speak to your audience.
- Live video streaming can be used for various reasons, such as promoting your brand or your service, engaging your audience, and helping you do social media marketing and online marketing campaigns.
Let us know how important it is to use this live streaming for your business or to get more reach and engage the audience.
Making effective Online marketing campaigns in the 2021 relies heavily on understanding better your buyer behaviors and producing more interactive and engaging content. This will encourage you to use high-interactive tools like video streaming, move to more automated advertising to target your audience, and choosing the most relevant influencers for your 2021 plan.
The Great Influencer Marketing
Influencer marketing was worth $1.6 billion by 2016, and by the end of the same year, its worth increased to approximately $9.8 billion. Generally, people say that they hate influencers, but in reality, they are beneficial. There is a good reason influencers are helpful. Based on research by Tomoson, for every $1 spent, influencer marketing yields an ROI of $6.50. It is believed that influencer marketing is going to change the approach of businesses advertising and marketing campaigns.
The micro-influencers are going to take over the most significant shifts of the businesses. For example, if an influencer has around 10,000 or more followers, companies will hire him or her for local marketing. The influencers will charge more for the higher followings so that the hiring will be dependent on affordability.
Another widespread trend is the development of programmatic or automated advertising. If you are thinking about working in the paid advertising area, you should become familiar with programmatic advertising. For a few years, this has become the most used method for pay-per-click (PPC) management/google ads management campaigns.
If you do not know why programmatic advertising has become so crucial to work on, continue reading. It offers better budget utilization, increased transparency, enhanced targeting capabilities, real-time insights, and fights fraud related to the ad campaigns.
It’s beneficial to work with a social media agency whether you’re in Montréal or elsewhere. Social media agencies can help you with developing programmatic advertising. You need to understand that it is not the standard type of advertising; it deals with the preferred deals, the private marketplaces, real-time bidding, and how they are delivered to the targeted audience.
Programmatic advertising provides a better return on investment (ROI) because it is data-driven. Meaning, you will only spend money on what works and is known to convert.
The Interactive and Engaging Content
It is a known fact that Internet users are getting bored with static and written jaded content. They want to be enthused with the content’s help, but the dull and drab content is not letting them. The content needs to be engaging and interactive to catch and hold the attention of the audience.
SEO services /local SEO agencies can help you build interactive content for your audience to get more reach. As far as the most popular types are concerned, they are as follows:
- Online calculators
- Virtual Reality (VR)
- Augmented reality (AR)
- Interactive infographics
The interactive and engaging content is going to be in more demand for the content strategy. Digital marketing agencies (in Canada/USA) are clear that one interactive content will give you more results than the nine static content you have generated.
It is a known fact that more than one out of three Internet users in the United States of America use voice assistants regularly. By the end of 2020, it is estimated that roughly 30% of the browsing session over the Internet will be voice search. So it’s safe to say that this type of inquiry will become the most used method of browsing on the Internet since it is more convenient, hands-free, and faster than any other way to browse.
You might be thinking about how this is going to affect digital marketing.
You have to think the other way around; it will change the content strategy since people speak differently from how they write. For this reason, digital marketers are going to think differently and will have to adjust their marketing strategies accordingly.
As the close of 2020 approaches, as business owners, it is important to think about your digital marketing strategies and how you look to improve. You will need to understand the fresh trends and shift to the new processes as a result.
Learn more about digital marketing with CiiAction. We are always up to date and have the latest techniques. We partner with businesses and organizations in Canada and the USA, offering full-service digital marketing services to help them grow faster.